Direct mail is a form of advertising in which advertisers mail printed material including ads, letters or brochures to large groups of consumers. Bulk-mail rates are used to lower the cost of the mailing and targeted mailing lists are used to maximize response.
Direct mail is used in many different situations, limited primarily by the imagination of the advertiser. Stores typically use direct mail to advertise new products or to distribute coupons. Charities typically use the it to raise money or recruit volunteers.
1. Offer something for free with no risk
2. Use polybags to display attractive literature
3. Have more than one response method (ie: Website, fax, email, phone etc)
4. Include all your contact info (Website/Phone/Fax/Email/Address)
5. Window envelopes can lower the cost of personalizing your mailing piece
6. Mail more than once
7. Check dimensions and format of your envelope/self mailers to make sure they conform to postage requirements
8. The more personal a mailing piece looks and feels, the more attractive it will be to your audience
9. Have your list processed through Canada Post approved Address Correction & Verification
10. Keep your message simple
