Addressed Admail
What is Addressed Admail?
Addressed Admail is mailable items, bearing a uniform message, that; promote the sale or use of products or services; report on financial performance, primarily for promotional purposes; or solicit donations or contributions. It is solely an advertising and promotional product. The wording of Addressed Admail pieces does not need to be identical. You may fully personalize the promotional message by tailoring the entire content of the piece to the recipient.
Why send out Addressed Admail?
Addressed Admail enables you to promote your products and services to your best customers and prospects on a targeted and personalized basis. It helps you reduce waste by permitting you to focus your marketing budget on those most likely to respond. Whether you mine your own customer database, or purchase or build a list, targeting increases response rates. Unlike television or radio advertisements which demand immediate action, at least to note down a number to call, Addressed Admail allows the consumer to pay attention to the advertisement when they want to and where they want.
What is Unaddressed Admail?
Unaddressed Admail consists of printed matter and product samples that are not addressed to specific delivery addresses. This includes flyers, brochures, cards, coupons, single sheets, envelopes, samples, etc. It is sent to certain delivery areas, such as specific postal codes or letter carrier walks.
Why send out Unaddressed Admail?
Your mail will be delivered with the rest of the mail; it is not hidden in the advertising clutter of a co-op bag or delivered as one of many inserts in a newspaper. You are able to target houses, apartments, farms or businesses in certain geographical areas. By including a coupon or draw form on the mail piece you can measure the success rate of the mailing; this is hard to do with other forms of advertising.
If you have questions about this or anything related to direct mail and printing, please feel free to leave a comment or contact us directly.